To Be Effective, Market Segmentation Should Create Market Segments That

question 107

Multiple Choice

To be effective, market segmentation should create market segments that rate favorably on various criteria. Specifically, market segmentation should create market segments that are measurable, differentiable, accessible, actionable, and

• A)specific.
• B)variable.
• C)isolated.
• D)marketable.
• E)substantial.

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Definitions:

Cognitive Appraisal

The process by which an individual evaluates and interprets a situation, influencing their emotional and psychological response to it.

Lazarus

Refers to Richard Lazarus, a psychologist who developed the cognitive-mediational theory which suggests that our emotional experience is influenced by our perceptions and evaluations of an event.

Understanding Emotion

The cognitive process of identifying and making sense of one's own feelings and the emotions of others.

Amygdala

A part of the brain involved in experiencing emotions, particularly those related to survival, such as fear and aggression.