The Process of Dividing a Larger Market into Smaller Groups

question 106

True/False

The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is called positioning.

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Definitions:

Thurstone's Theory

A psychological theory suggesting that attitudes can be quantified through the use of scaled opinion statements, leading to the measurement of psychological attitudes.

Crystallized Intelligence

A form of intelligence characterized by the ability to use learned knowledge and experience.

Fluid Intelligence

The capacity to think logically and solve problems in novel situations, independent of acquired knowledge.

Inductive Reasoning

A method of reasoning in which conclusions are drawn from a set of observations, making broad generalizations from specific instances.