An Auto Insurance Company Segmented Its Market by Both Gender

question 15

Multiple Choice

An auto insurance company segmented its market by both gender and age and designed different marketing campaigns to appeal to both. In the end, both segments responded the same to the different marketing strategies, in part, because both segments are required to have auto insurance. This firm failed to understand the criteria of market segments needing to be

• A)substantial.
• B)accessible.
• C)differentiable.
• D)measurable.
• E)actionable.

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Definitions:

States Of Arousal

The various levels of alertness and physiological activity in an organism, ranging from deep sleep to intense excitement or alertness.

Homeostasis

The regulation of internal conditions within the body to maintain a stable, constant state despite external changes.

External Stimuli

Elements in the environment that can elicit responses from our sensory organs, influencing behavior or reactions.

Cognitive Perspective

A psychological approach that focuses on how we think, perceive, and solve problems, emphasizing mental processes.