When Highlighting a Product's Competitive Advantage Based on Attributes, a Firm

question 16

Multiple Choice

When highlighting a product's competitive advantage based on attributes, a firm will

• A)show how its product use can be advantageous to the customer.
• B)concentrate on the unique aspects of the product that sets it apart from the competition.
• C)remind customers the value of the product received in comparison to its price.
• D)show how its product is priced lower than the competition.
• E)develop a relationship with the target market that will enhance the product's brand.

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Definitions:

Lessee

A Lessee is a person or entity who leases an asset from another, the lessor, under a lease agreement.

Lessor

A lessor is the party that leases or rents a property or asset to another party, known as the lessee.

Capital Lease

A lease arrangement that is recorded as an asset on the lessee's balance sheet, essentially treated as a purchase of the leased asset for accounting purposes.

Transfer of Ownership

The act of passing the legal title of an asset from one entity or individual to another.