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Demographic segmentation divides markets by
Level Of Significance
The probability of rejecting the null hypothesis in a statistical test when it is actually true, often denoted by alpha and used as a threshold for determining the statistical significance of test results.
CHISQ.TEST()
A function used in spreadsheet programs to calculate the p-value of the chi-square distribution to test the independence of two criteria.
Chi-Square Distribution
A statistical distribution used to analyze the statistical significance of the differences between categorical distributions.
Degrees Of Freedom
The number of independent values or quantities that can vary in an analysis without breaking any constraints.
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