According to the VALS Framework, Why Different Consumer Groups Exhibit

question 78

Multiple Choice

According to the VALS framework, why different consumer groups exhibit different behaviors or why different consumer groups exhibit the same behaviors for different reasons is based on

• A)lifestyle and income.
• B)motivation and desire.
• C)opinion and interests.
• D)motivation and resources.
• E)opinion and resources.

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Definitions:

Same-Sex Attraction

The sexual or romantic attraction towards individuals of the same gender.

Displacing

In psychology, a defense mechanism where an individual redirects emotional or behavioral responses from the intended object to another, less threatening one.

Forbidden Acts

These are actions or deeds that are prohibited by law, rules, or cultural norms, often associated with consequences if violated.

Oedipal Conflicts

A psychoanalytic term describing a child's feelings of desire for the opposite-sex parent and jealousy and envy toward the same-sex parent.