In What Stage of the New-Product Development Process Would Organizations

question 38

Multiple Choice

In what stage of the new-product development process would organizations use social media to evaluate potential new products?

• A)business analysis
• B)product launch
• C)idea generation
• D)idea screening
• E)test marketing

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Definitions:

Analytics

The systematic computational analysis of data or statistics, used to inform decision-making or enhance performance.

General Electric

A multinational conglomerate corporation specializing in sectors such as energy, healthcare, digital industry, and aviation.

Low-Cost Information Technology

Information technology solutions that are affordable and provide cost-effective means for businesses and individuals to operate.

Social Media

Refers to platforms and websites where users can create and share content or participate in social networking.