Read the Following Statements to Select Which One Is Accurate

question 131

Multiple Choice

Read the following statements to select which one is accurate regarding the use of social media in market segmentation.

• A)Social media is not very helpful in segmenting markets, but it can be a useful tool for marketers once the market has already been segmented.
• B)As of yet, social media has not been proven to be an effective tool for segmenting markets.
• C)As compared to traditional segmenting techniques, it is easier to know exactly how to engage consumers on social networking sites.
• D)By segmenting the market by those who are active on social media, companies can connect with a larger and more diverse consumer base.
• E)Social media is most helpful in reaching out to older Americans and senior citizens.

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Definitions:

Harmful Seller Terms

Contract terms and conditions that could potentially disadvantage or exploit the buyer.

Salesperson

An individual who is employed to sell products or services to customers, often working on commission.

Loss of Sale

A situation where a potential transaction does not occur, resulting in no revenue from that potential customer.

Competitor

A business or individual that competes in the same industry or field as another, offering similar products or services.