As It Pertains to International Segmentation, Global Segmentation Refers to Identifying

question 66

Multiple Choice

As it pertains to international segmentation, global segmentation refers to identifying

• A)similar patterns in cultures that can be used to segment a market.
• B)a group of consumers with common needs and wants that spans the entire globe.
• C)products that will have a global appeal.
• D)markets that will be favorable for exporting products internationally.
• E)products that can be marketed in the same way across the globe.

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Definitions:

SOM

The subset of the Serviceable Available Market that an organization can expect to reach, considering factors like competition and market readiness.

SAM

An abbreviation for Serviceable Available Market, which is the portion of the Total Available Market that can actually be reached by a company.

TAM

Total Addressable Market, which refers to the overall revenue opportunity available or potential market for a product or service.

Exclusionary Personas

User archetypes designed to outline the characteristics of potential users who are specifically not the target audience for a product or service, aiming for a more focused marketing strategy.