Which International Segmentation Base Usually Results in Market Segments Made

question 67

Multiple Choice

Which international segmentation base usually results in market segments made up of young people, those that have more money to spend, or those with access to the Internet?

• A)global
• B)national
• C)regional
• D)unique
• E)cultural

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Definitions:

Labour Rate Variance

The difference between the actual cost of labor and the expected (or standard) cost, based on the hours worked.

Direct Material Units

Refers to the physical units of raw materials that are directly traceable and integral to the finished product.

Standard Costing

A cost accounting method that assigns a fixed cost to inventory and measures any variances to actual costs.

Labour Efficiency Variance

The difference between the actual labor hours used and the standard labor hours expected for the level of production achieved, often related to workforce productivity.