As It Pertains to International Segmentation, Unique Segmentation Is Used

question 117

Multiple Choice

As it pertains to international segmentation, unique segmentation is used when

• A)the similarity in needs and wants exists within one country.
• B)a product offering has market appeal only in English-speaking regions.
• C)a product offering has market appeal in several countries.
• D)the similarity in needs and wants only extends across the region or several countries.
• E)a firm can identify a group of consumers with common needs and wants that spans the entire globe.

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