When a Company Evaluates Each Market Segment to Determine Which

question 89

Multiple Choice

When a company evaluates each market segment to determine which segment or segments present the most attractive opportunity to maximize sales, it is engaged in

• A)repositioning.
• B)positioning.
• C)targeting.
• D)segmenting.
• E)situation analysis.

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Definitions:

Compete On Quality

a business strategy where companies focus on offering higher quality products or services instead of competing on prices.

Product Differentiation

The strategy of distinguishing a product from others in the market by emphasizing its unique features, benefits, and attributes.

Size Distribution

Refers to the variation in size among entities in a population, such as companies within an industry or incomes among individuals.

Market Power

The ability of a company or entity to influence the price or terms of products in the market to its advantage, often because of its size or market share.