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How does a business know it has effectively segmented its markets?
Social Perception
The process through which we form impressions of and make inferences about other people and social situations.
Inferences
The process of drawing logical conclusions from available evidence and reasoning.
Preconventional Morality
The first level in Kohlberg's theory of moral development, where moral reasoning is based primarily on the consequences of actions and on external rewards and punishments.
Lawrence Kohlberg
A psychologist known for his theory of stages of moral development, which outlines how people evolve in their ethical reasoning.
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