Chobani, Makers of Specialty Yogurts, Has Expanded Its Product Line

question 103

Multiple Choice

Chobani, makers of specialty yogurts, has expanded its product line to include "Gimmies," a specialty yogurt supported by a set of characters that are designed to appeal to children. For this product, Chobani is segmenting the market based on

• A)customer convenience.
• B)lifestyle.
• C)age.
• D)gender.
• E)motivation.

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