Once a Business Has Segmented Its Markets, What Factors Should

question 52

Essay

Once a business has segmented its markets, what factors should it consider when choosing the market(s)it will target?

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Definitions:

Time Of Purchase

The specific point in time when goods or services are bought, which can influence the cost and availability.

Materials Price Variance

The difference between the actual cost of materials purchased and the expected cost of materials, adjusted for the actual quantity purchased.

Production Line

An arrangement of machines and workers in a factory where a product passes sequentially from operation to operation until completed.

Waste

Unwanted materials or substances produced by a manufacturing process or during consumption, often associated with inefficiency or environmental harm.