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According to your text, when selecting a target market, firms should consider three important factors: growth potential, level of competition, and
Required Return
The minimum rate of return that investors expect or require from an investment to make it worthwhile.
Annual Dividend
The total dividend payment a company makes to its shareholders in a year.
Dividend Growth Model
A valuation method used to estimate the value of a stock based on its expected future dividend payments and growth rate.
Dividends
Payments made by a corporation to its shareholders, typically from profits, as a distribution of earnings.
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