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What are the positioning strategies a firm can use to highlight its competitive advantage?
Cultural Differences
Variations in the practices, values, and beliefs of different societies and communities around the world.
Cognitive Differences
Variabilities in mental processes, such as perception, memory, and reasoning, among individuals.
Virtual Community
A group of people interacting and forming relationships online, based on common interests or goals, rather than physical proximity.
Socialization
The method through which people acquire and assimilate the standards, values, actions, and social competencies relevant to their community.
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