What Are the Two Most Commonly Used Demographic Variables Used

question 122

Multiple Choice

What are the two most commonly used demographic variables used by marketers?

• A)age and gender
• B)gender and income
• C)education and family size
• D)family size and age
• E)age and income

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Definitions:

Negative Wording

Phrasing questions or statements in a survey or test in a way that assumes a negative outcome, which can influence responses.

Loaded Questions

Questions that contain a controversial or unjustified assumption or that compel the respondent towards a particular answer.

Response Sets

Response sets are patterns in survey or test responses that do not directly relate to the content being measured but to some aspect of the measurement process itself.

Simplicity

The quality of being easily understood or uncomplicated in nature, often sought in scientific explanations or models for clarity.