You Are a Financial Planner Who Uses Demographic Segmentation Factors

question 84

Essay

You are a financial planner who uses demographic segmentation factors such as age, income, education and family status to identify potential clients for your retirement investing services. You are also interested in investigating how to use psychographic segmentation to identify potential clients. How can you use the concepts of psychographic segmentation to assist you in identifying additional clients?

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Definitions:

On Time

The occurrence of an event at the scheduled or expected time without delay.

Customers List

A compiled record of individuals or entities that purchase goods or services from a business.

Delayed Charges

Charges for goods or services that are incurred at one time but billed at a future date.

While Entering Transactions

Refers to the act of recording financial events or changes in the financial status of a business at the time those transactions occur.