When Marketers Segment Based on Psychographics, the Market Is Divided

question 129

Multiple Choice

When marketers segment based on psychographics, the market is divided into groups according to

• A)family size and marital status.
• B)the reason why the consumer made the purchase.
• C)how convenient the product is for the consumer.
• D)how consumers act toward products.
• E)a consumer's income and interest in the product.

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Definitions:

Premium on Bonds Payable

The amount by which the bond's issue price exceeds its face value, reflecting the cost of issuing debt at an interest rate lower than the market rate.

Discount on Bonds Payable

The difference between the par (or face) value of a bond and its lower issuing price, representing an additional cost of borrowing for the issuer.

Straight-Line Amortization

A method of evenly spreading the cost of an intangible asset over its useful life.

Discount at Issuance

The difference between the face value of a bond and its selling price when the bond is sold for less than its face value.