The Stage of the New-Product Development (NPD)process in Which a Set

question 116

Multiple Choice

The stage of the new-product development (NPD) process in which a set of product concepts is generated from which to identify potentially viable new products is called idea

• A)screening.
• B)marketing.
• C)analysis.
• D)development.
• E)generation.

---

Definitions:

Antecedents

Events or conditions that precede and influence behaviors, outcomes, or conditions.

Incompatible Personalities

The state or condition where two or more individuals have personality traits that clash, often leading to conflict or difficulty in maintaining harmonious relationships.

Collisions

The occurrence of two or more entities or ideas coming into conflict or impacting each other in a physical or metaphorical manner.

Manifest

To display or show a quality or feeling through one's actions or appearance; to be evidence of.