Behavioral Segmentation Divides Consumers According to

question 120

Multiple Choice

Behavioral segmentation divides consumers according to

• A)customer convenience and market size.
• B)consumers' opinion and interests.
• C)the various lifestyles of the consumer.
• D)how motivated and how many resources a consumer has.
• E)how consumers behave with or act towards products.

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Definitions:

Patriarchal Societies

Social systems in which men hold primary power and predominate in roles of political leadership, moral authority, social privilege, and control of property.

Matriarchal Societies

Communities or societies where power and inheritance are passed through the female line, and women hold primary positions of authority.

Egalitarian Societies

Communities or societies that emphasize equality for all members, minimizing hierarchy and differences in wealth, status, and power.

Authoritarian Societies

Societies characterized by strict obedience to authority at the expense of personal freedom.