Values Reflect a Consumer's Belief That a Specific Behavior Is

question 141

True/False

Values reflect a consumer's belief that a specific behavior is socially or personally preferable to another behavior.

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Definitions:

Big Five Traits

A model describing human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Social Desirability Bias

The inclination of individuals responding to surveys to reply in ways that they think will be positively perceived by others.

Self-Report Personality Inventories

Self-report personality inventories are psychological assessment tools in which individuals provide subjective evaluations of their own behaviors, traits, and attitudes to gauge personality.

Rorschach Test

A psychological test involving inkblots to analyze an individual's personality characteristics and emotional functioning.