As It Pertains to International Segmentation, Global Segmentation Refers to Identifying

question 66

Multiple Choice

As it pertains to international segmentation, global segmentation refers to identifying

• A)similar patterns in cultures that can be used to segment a market.
• B)a group of consumers with common needs and wants that spans the entire globe.
• C)products that will have a global appeal.
• D)markets that will be favorable for exporting products internationally.
• E)products that can be marketed in the same way across the globe.

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Definitions:

Cardinal Traits

Dominant personality traits that influence most of a person's behaviors and attitudes, according to the theory of Gordon Allport.

Stages of Development

A theory in psychology that proposed human growth occurs in predictable phases, each with its own set of challenges and accomplishments, often associated with the work of Erik Erikson and Jean Piaget.

Rational Coper

An individual who uses logic and reasoning to face and solve problems, effectively managing emotions and behaviors in challenging situations.

Propriate Striving

The effort to achieve goals that are consistent with one's self-image and essential aspects of the personality, as outlined by Gordon Allport.