As It Pertains to International Segmentation, Unique Segmentation Is Used

question 117

Multiple Choice

As it pertains to international segmentation, unique segmentation is used when

• A)the similarity in needs and wants exists within one country.
• B)a product offering has market appeal only in English-speaking regions.
• C)a product offering has market appeal in several countries.
• D)the similarity in needs and wants only extends across the region or several countries.
• E)a firm can identify a group of consumers with common needs and wants that spans the entire globe.

---

Definitions:

Early Twentieth Century

A period from 1900 to 1945 marked by rapid industrialization, significant technological advancements, and major global conflicts such as World War I and World War II.

Blacks

Refers to people of African descent, often used in the context of discussing racial issues, identity, and experiences, particularly in the United States.

Liberal Internationalism

A foreign policy doctrine that advocates for a world order based on rules, cooperation among nations, and the promotion of democracy, human rights, and economic development.

Moral Imperialism

Refers to the practice of enforcing a nation's perceived ethical standards and values on another country, often through colonialism or foreign policy.