Compare the Following Marketing Tactics and Select the Company Whose

question 28

Multiple Choice

Compare the following marketing tactics and select the company whose tactic raises an ethical concern.

• A)Juicy Couture targeting tweens with sexualized clothing
• B)Anheuser-Busch targeting its beer product line to sporting fans
• C)Home Depot giving discounts to military personnel
• D)JCPenney targeting big and tall men with a specific clothing line
• E)WhatsApp targeting older Americans as a way to connect with their grandchildren

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Definitions:

Federal Reserve System

The central banking system of the United States, responsible for setting monetary policy, regulating banks, maintaining financial stability, and providing banking services.

Fractional Reserve System

The fractional reserve system is a banking system in which banks hold reserves that are less than the amount of their customers' deposits, allowing them to lend or invest the remainder to earn interest.

Interest-Rate Ceilings

Caps set on the interest rate that can be charged on loans, often to protect consumers from excessively high rates.

Bankers

Individuals or institutions that are engaged in the business of dealing in money, providing loans, and accepting deposits.