In Order to Boost Sales, the Manufacturer of the Soft

question 42

Multiple Choice

In order to boost sales, the manufacturer of the soft drink 7UP embarked on a digital campaign called "Mix It UP a Little," highlighting the use of 7UP in baking, cooking and mixing cocktails. This is an example of

• A)remarketing.
• B)retargeting.
• C)repositioning.
• D)resegmenting.
• E)remanufacturing.

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Definitions:

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