The First Step Marketers Should Take When Deciding How Best

question 43

Multiple Choice

The first step marketers should take when deciding how best to position their product is to

• A)analyze competitors' positions.
• B)clearly define its competitive advantage.
• C)define the product attributes that make it unique.
• D)determine what market segments will be interested in the product.
• E)evaluate consumer feedback.

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Definitions:

Masculine

Characteristics or traits traditionally associated with men or the male gender, but culturally defined and subject to change.

Organizations

Groups or entities that are structured and managed to meet specific goals or pursue a particular set of activities, often comprised of individuals working together.

Glass Ceiling

An unseen barrier that prevents certain individuals, often women and minorities, from advancing to higher levels within an organization or field.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, often to draw a comparative.