When Companies Divide Markets Using Characteristics Such as Age, Gender

question 56

Short Answer

When companies divide markets using characteristics such as age, gender, income, education, and family size, they are segmenting the market by _________.

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Definitions:

Frederick Taylor

A mechanical engineer who founded the scientific management movement, emphasizing efficiency, labor productivity, and systematic organization of work.

Management And Labor

The dynamic relationship and interactions between the administrative or executive levels of an organization (management) and the employees or workforce (labor).

External Theories

Ideas or explanations originating outside an organization or individual, used to understand phenomena or guide actions in various domains.

Motivation

The process of arousing and sustaining goal-directed behavior.