When a Company Seeks Consumers Who Are Active Users of Facebook

question 8

Short Answer

When a company seeks consumers who are active users of Facebook and Twitter, this is an example of how ________ ________ can be used as a market segmentation strategy.

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Definitions:

Psychology

Research focused on understanding the human brain and its activities, mainly as they impact behavior in certain situations.

Unconscious Mind

That part of the mind which is inaccessible to the conscious mind but that affects behaviors and emotions.

B.F. Skinner

Regarded as one of the most influential psychologists, Skinner is known for his work in behaviorism and the development of the operant conditioning theory.

Psychology

The systematic investigation of mental activities and behaviors.