Market Segments Are

question 7

Multiple Choice

Market segments are

• A)relatively heterogeneous groups of consumers that result from the segmentation process.
• B)the different geographical areas in which a product must be marketed differently.
• C)the various types of advertising and promotional campaigns used to sway consumer interest in a product.
• D)the two buying groups: those that have never purchased a firm's product, and those that are potential repeat customers.
• E)relatively homogenous groups of consumers that result from the segmentation process.

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Definitions:

Ending Inventory

The total value of all unsold goods that a company has at the end of an accounting period.

Beginning Inventory

The value of the inventory that a company has at the start of an accounting period, before any purchases or sales have occurred.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been subtracted from total revenue.

Consignment

A sales arrangement in which goods are placed in the care of another, but ownership and title remain with the supplier until the goods are sold.