A Concept Test Is Part of Which Stage of the New-Product

question 26

Multiple Choice

A concept test is part of which stage of the new-product development process?

• A)product launch
• B)test marketing
• C)product development
• D)idea screening
• E)idea generation

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Definitions:

Touch Screen

A type of monitor (or display in a smartphone or tablet computer) that accepts input from a user touching the screen.

Embedded Computers

Special-purpose computers embedded within electronic devices, meant to control its functions and operations.

Computer Chips

Small electronic circuits used in computers and other devices, containing millions of microscopic transistors, to perform calculations and store data.

Devices

Electronic gadgets or machines designed for a specific purpose, such as smartphones, computers, or sensors.