What Type of Adopter Is Typically Well Respected by Their

question 149

Multiple Choice

What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?

• A)early adopter
• B)innovator
• C)late majority
• D)early majority
• E)laggard

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Definitions:

Average-Total-Cost

The cost per unit of output, calculated by dividing the total cost (fixed and variable costs) by the total quantity produced.

Marginal-Cost

The expense associated with producing one additional unit of a good or service, critical for decision-making in business and economic policy.

Economies of Scale

The cost advantage achieved by an increase in production, leading to a reduction in expenses per unit due to more efficient use of resources.

Long-Run Average Cost

The per-unit cost of production in the long term, where all inputs are variable.