You Are Introducing a New Product, and Want to Make

question 151

Multiple Choice

You are introducing a new product, and want to make sure that potential customers can examine the merits of a new product. You offer free samples to customers and give away in-store free samples. This product characteristic is referred to as

• A)trialability.
• B)complexity.
• C)compatibility.
• D)observability.
• E)competitive advantage.

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Definitions:

Consciousness Raising

Consciousness raising involves activities or discussions aimed at increasing awareness of personal issues or societal problems, often used within feminist and social justice movements.

Social Liberation

A process of gaining greater autonomy and rights in a social context, often associated with marginalized or oppressed groups seeking equality.

Therapeutic Process

The sequence of interventions, interactions, and stages that occur within a therapeutic relationship aimed at achieving the treatment goals set by the therapist and client.

Non-Gender Sensitive Therapy

A therapeutic approach that does not specifically incorporate an understanding of gender issues or tailor treatments according to gender differences.