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In the FAB Approach, Attributes or Facts Relating to the Product

question 123

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In the FAB approach, attributes or facts relating to the product being sold or demonstrated are referred to as


Definitions:

Spanish Settlement

A community or colony established by Spaniards in foreign territories during their period of exploration and colonization.

Jamestown

The first permanent English settlement in North America, established in Virginia in 1607.

St. Augustine

A historic city in Florida known for its Spanish colonial architecture as well as being an influential figure in Christian theology.

New World

Historically, a term referring to the Western Hemisphere, including the continents of North and South America, discovered by European explorers.

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