Dawn Wants to Join a New Gym

question 114

Short Answer

Dawn wants to join a new gym. She has seen flyers campus that promote a new gym in town. Dawn decides to use the one free pass presented on the flyer to try out the gym to see if it will meet her needs. What stage of the consumer adoption process does this represent?
A)trial
B)comparison
C)interest
D)awareness
E)adoption

• A)trial
• B)comparison
• C)interest
• D)awareness
• E)adoption

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Definitions:

Free Will

The ability to choose, make decisions, and act upon them independently of natural, social, or divine restraints.

Revivalists

Religious preachers or movements that aim to reawaken faith and fervor in the beliefs and practices of a religion, often through enthusiastic preaching and public meetings.

Reform Movements

Social movements aimed at making gradual improvements or changes in societal norms, laws, and institutions.

Northerners

Individuals from the northern part of a country or region, often distinguished by cultural, economic, or political differences from those in the south.