The New Product Characteristic That Refers to How Well a New

question 115

Multiple Choice

The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is

• A)complexity.
• B)competitive advantage.
• C)observability.
• D)trialability.
• E)compatibility.

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Definitions:

Viagra

A pharmaceutical drug used primarily in the treatment of erectile dysfunction, working by increasing blood flow to the penis.

Gonorrhea

Sexually transmitted disease caused by the bacterium Neisseria gonorrhoeae.

Syphilis

A sexually transmitted infection caused by the bacterium Treponema pallidum, which can lead to serious health problems if left untreated.

Birth Control Pills

Medications taken orally to prevent pregnancy by inhibiting ovulation, thickening cervical mucus, or altering the uterine lining.