In What Stage of the New-Product Development Process Would a Company

question 77

Multiple Choice

In what stage of the new-product development process would a company make a prototype of the product?

• A)product launch
• B)product development
• C)idea screening
• D)test marketing
• E)idea generation

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Definitions:

Experiment

A procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Experimenting

The act of conducting a test or investigation to discover or demonstrate something unknown.

Risky

Characterized by or involving exposure to the possibility of financial loss or other adverse outcomes.

Racial Classification

The categorization of individuals based on perceived or attributed racial characteristics, often used for demographic, societal, or legal purposes.