Which Tool Would You Use If You Were Tasked with Reviewing

question 37

Multiple Choice

Which tool would you use if you were tasked with reviewing company data in order to look for trends in sales, identify problems with elements of the marketing mix, and provide quick feedback to managers concerning proposed marketing plans?

• A)a decision support system
• B)a behavioral targeting system
• C)a demand analysis
• D)ethnographic research
• E)competitive intelligence

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Definitions:

Quality Cost Report

A document detailing the costs associated with ensuring products or services meet quality standards, including prevention, appraisal, and failure costs.

Testing And Inspection

Activities involved in the quality assurance process, ensuring products meet certain standards and specifications.

Appraisal Cost

Costs associated with ensuring that a product or service meets quality standards, including inspection and testing.

Testing Incoming Materials

The process of evaluating the quality and specifications of raw materials or components before they are used in production.