Which Tool Has the Ability to Crunch Large Amounts of Structured

question 102

Multiple Choice

Which tool has the ability to crunch large amounts of structured and unstructured data, taking the guesswork out of various marketing tasks in order to identify messages that are more likely to be well received?

• A)ethnographic research
• B)predictive modeling
• C)competitive intelligence
• D)machine learning
• E)demand analysis

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Definitions:

Variable Costs

Expenditures that fluctuate in alignment with production levels or sales figures.

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted, indicating how much revenue is contributing to fixed costs and profit.

Margin Ratio

A financial metric that compares a company's gross profit margin to its revenue, indicating the percentage of sales revenue that remains after accounting for the cost of goods sold.

Contribution Margin

The amount by which product sales revenue exceeds variable costs, showing how much contributes to covering fixed costs and generating profit.