Marketers Are Particularly Interested in Segmenting Older Americans Because They

question 12

Short Answer

Marketers are particularly interested in segmenting older Americans because they typically have two things that most of their younger counterparts do not have: time and ________.

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Definitions:

Blau

Likely refers to Peter M. Blau, a sociologist known for his work on social structure and interpersonal dynamics.

Structural Mobility

The movement of individuals or groups within or between social strata in a society due to changes in the economy, societal norms, or other structural factors.

Late 19th

A period referring to the last quarter of the 19th century (1875-1899), marked by significant industrial, political, and cultural developments worldwide.

Early 20th Centuries

Refers to the period from 1901 to 1930, a time of significant social, economic, and technological changes globally.