Gathering Data About What Competitors Are Doing in the Marketplace

question 84

Multiple Choice

Gathering data about what competitors are doing in the marketplace is

• A)usage studies.
• B)user research.
• C)trending.
• D)data mining.
• E)competitive intelligence.

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Definitions:

Margin of error

A measure indicating the range of values within which the true value is likely to fall, with a certain level of confidence.

Confidence interval

An estimated range of values which is likely to include an unknown population parameter, based on the given data.

SAT scores

SAT scores are standardized test scores used for college admissions in the United States, assessing mathematical, verbal, and writing skills.

Confidence interval

An assortment of values, from sample-based statistics, that is speculated to contain the unseen population parameter value.