All of the Following Are Reasons Qualitative Data Analysis Can

question 133

Multiple Choice

All of the following are reasons qualitative data analysis can be challenging and misleading except

• A)responses to closed-ended questions can include subtleties that a marketer might miss.
• B)interviews can be directed in a way that takes participants away from what they were thinking and toward what the researcher wants to hear.
• C)sample sizes can be small and therefore may not represent the general population of the target market.
• D)marketers could misunderstand the feedback of respondents.
• E)researchers may allow their own bias to influence their interpretation.

Distinguish between different types of research methods (e.g., experimental, correlational, and observational) and their applicabilities.

Describe the use and significance of longitudinal designs in psychological research.

Understand the concept of independent and dependent variables in experimental research.

Recognize and explain the implications of third variables and confounds in research.