In Order to Combat the Challenges Associated with Conducting Marketing

question 68

Multiple Choice

In order to combat the challenges associated with conducting marketing research, it is essential that marketers

• A)be wary of using technology to conduct research.
• B)use as many research techniques as possible.
• C)strive for lower participation rates for surveys.
• D)have a strong understanding of marketing research concepts.
• E)only use social media to gather information.

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Definitions:

Beginning

The point in time or space at which something starts.

End

The conclusion or final point of something, where it ceases to continue.

Recognition

The ability to match a piece of information or a stimulus to a stored image or fact.

Recall

The act of retrieving information or facts from one's memory without having the information present for reference, differing in context as a duplicated term but synonymous with retrieving learned information.