What Are the Three Basic Strategies for Targeting Markets

question 105

Multiple Choice

What are the three basic strategies for targeting markets?

• A)print advertising, sales promotion, and public relations
• B)undifferentiated targeting, differentiated targeting, and niche marketing
• C)primary targeting, secondary targeting, and specialized marketing
• D)targeting by product, targeting by price, and targeting by customer
• E)demographic targeting, geographic targeting, and psychographic targeting

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Definitions:

Common Shareholders

Individuals or entities that own common shares in a company, representing ownership stake and usually having voting rights.

Increased Profits

An enhancement in the net income generated by a business, reflecting an improvement in operational efficiency or revenue growth.

Rich Vein of Gold

A metaphor indicating a highly profitable and abundant source or opportunity.

Convertible Preferred Shareholders

Shareholders who own shares that can be converted into a fixed number of common shares, usually at the discretion of the shareholder.