To Find Out What Scent Consumers Prefer for a New

question 104

Multiple Choice

To find out what scent consumers prefer for a new fabric softener, the researcher conducts a focus group and exposes the participants to several scents, asking them which one they would buy. This is an example of ______ research.

• A)analytic
• B)predictive
• C)causal
• D)exploratory
• E)descriptive

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Definitions:

Vacancy Risk

The potential negative impact on an organization due to key positions being unfilled or having high turnover, affecting the business's operation and performance.

Readiness Risk

The potential for failure or setbacks in executing a project or strategy due to the lack of preparedness or ability to respond to changes and challenges.

Performance Risk

The potential threat that an action or strategy may not achieve its intended results or performance goals.

Management Development

A systematic process of training and growth by which individuals improve their management skills and capabilities.