Heat Maps and Bee Swarms Are Associated with Which Neuromarketing

question 34

Multiple Choice

Heat maps and bee swarms are associated with which neuromarketing technique?

• A)EEG scans
• B)eye tracking
• C)fMRI scans
• D)facial coding

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Definitions:

Contingency

The possibility that an event may occur, dependent on the fulfillment of certain conditions or the occurrence of another event.

Meat Powder

A powdered form of meat used primarily as a dietary supplement or in food processing.

Negative Contingency

A relationship where the occurrence of one behavior decreases the likelihood of another event or behavior.

Signaled Shock

A procedure in conditioning experiments where a signal or cue is given before an aversive stimulus, such as a shock, to study learning and anticipation.