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Values Reflect a Consumer's Belief That a Specific Behavior Is

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Values reflect a consumer's belief that a specific behavior is socially or personally preferable to another behavior.


Definitions:

Agentic Characteristics

Traits that emphasize assertiveness, control, confidence, and ambition, often linked to traditional views of leadership.

Gender Influences

The impact that an individual's gender has on their opportunities, interactions, and perceptions within various social and professional settings.

Leadership Stereotype

Preconceived notions or generalizations about the qualities or behaviors typical of leaders.

Male Dominance Behaviors

Actions or communication styles that assert the superiority or control of men over others, often observed in social and organizational contexts.

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