Marketers Must Realize That the Consumer Is Unlikely to Engage

question 142

Multiple Choice

Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if the consumer

• A)fails to complete a thorough information search.
• B)is unaware of how the decision process works.
• C)makes a purchase decision hastily.
• D)is not a savvy consumer.
• E)is not aware of a problem or does not recognize a need.

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Definitions:

IUPAC Name

The systematic name for a chemical substance as designated by the International Union of Pure and Applied Chemistry (IUPAC) guidelines.

Alkene

Hydrocarbons that contain at least one carbon-carbon double bond, part of unsaturated hydrocarbons.

Cis-Trans Isomers

Molecules with the same formula and order of atomic connections but differing in the spatial orientation of their atoms or groups across a double bond or ring structure.

Alkenes

Hydrocarbons containing at least one carbon-carbon double bond, with general formula CnH2n.