The Perception Process Begins When a Consumer

question 49

Multiple Choice

The perception process begins when a consumer

• A)modifies his or her behavior due to a change in attitudes.
• B)recognizes that he or she has an unmet need.
• C)is exposed to either an internal or external stimulus.
• D)is motivated by an inward drive.

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Definitions:

Share Premium

The amount received by a company over and above the face value of its shares when it issues them.

Capital in Excess

Funds that exceed the par value of issued stock, often referred to as additional paid-in capital or share premium.

U.S.GAAP

United States Generally Accepted Accounting Principles, a collection of rules and guidelines designed to improve and standardize accounting practices.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against a fixed asset since it was acquired and put into use.